Dify Social switches small business clients’ social media scheduler

Given the changes to the Hootsuite free plan (see below) from April 5, 2021, Dify Social has elected to shift all current and future clients to Publer to schedule Facebook posts, Instagram posts, Twitter tweets, LinkedIn and Google my Business updates in accordance with our XS-S business management plans.

Publer’s free plan includes:

  • 5 social accounts
  • 50 pending scheduled posts
  • 25 saved drafts
  • 24 hours posts history

We would like to thank our small business clients across Australia for their understanding and assistance with the changes made this week. We are excited about the additional benefits offered by the Publer free plan and we will explore whether there are cost effective mutual advantages in offering and using Publer paid plans moving forward.

(📷 Images. Publer website)

Signing up, adding & reauthenticating social media accounts Publer

Whilst Dify Social Marketers have found signing up and adding clients’ social media networks to be a fairly simple process there have been some new learning required. In particular when adding clients’ Facebook and Instagram channels. WATCH [YouTube] recording with Steve Hubbard & Adrian Merendino below.

Changes to the Hootsuite Free plan – April 5, 2021

On April 5th, Hootsuite’s Free plan changed. Dify Social would only be able to manage two social accounts and schedule up to five posts. This is a change from the previous 3 social accounts and 30 scheduled posts.

Whilst Hootsuite will not remove the additional account for existing (legacy) clients. If one of the social media accounts disconnects (for example, we change a password or the social network initiates a periodic disconnect), Dify Social would not be able to reconnect and manage more than 2 accounts.

Options with Hootsuite considered

  • Switch to a Hootsuite ‘Professional Plan‘ = 1 user, 10 social accounts and unlimited posts AU$69/month
  • Dify Marketer to schedule Facebook & Instagram posts using Business Suite Post Creation Tool AND ‘copy and paste’ same post in LinkedIn account only on Hootsuite.

Alternatives* to Hootsuite considered that enable up to 4 social accounts and 30 posts

  • Publer https://publer.io/plans found by Dify Marketer Ben Hale via IFTTT, which we use to publish Instagram posts to Twitter. Selected and described above.

(*Reference 22 Best Social Media Posting and Scheduling Tools for 2021)

To enquire about social media marketing management for your small business, get in touch by phone 1300 DO SOCIAL (1300 36 7624), email marketer@difysocial.com.au or via the website.

#smallbusiness #socialbusiness #socialmediamarketing