[Australian Marketing Institute, Marketing Update || April 2018 Marketing Voice Article]
Steve Hubbard helps small businesses with social media marketing to protect their brand, build relationships and grow business opportunities, in turn maximising exposure and profit.
Since 2014, Steve has developed a reputation for his sales, marketing, digital and social media marketing skills. He has learned what support small businesses require in this space and how to provide that support.
His consultancy business, DIFY Social, offers marketing and social media communications solutions for small businesses and other organisations. The niche consultancy provides social media marketing education, set ups, planning and packaged services for management.
Steve has worked with local and interstate small and medium enterprises (SMEs), corporates, local, state and federal governments, sport, community and not-for-profit organisations. Many can’t justify the cost of hiring salaried social media and marketing staff and are looking to outsource.
Steve had this to say-
“With regards to being a CPM and member of AIM, whilst the professional indemnity and education afforded is beneficial, for me and my consultancy it’s mainly about credibility and gaining competitive advantages over so called “social media guru” rivals.
You see there are more and more unqualified and inexperienced people claiming to be social media & Facebook advertising “experts” that evidently have no clue where social media fits within the marketing mix, no model for execution and no clear objectives for there clients.
Unfortunately most marketers studied marketing, myself included, to work with corporate brands (AFL, Red Bull, Telstra, Nike and so on) and yet there’s a massive need/opportunity at the small business level”.
Check out the blog which Steve has been writing.