Well the AFL footy finals are upon us and it won’t be long until we are winding our clocks forward an hour (Sunday 7 October) and enjoying daylight savings on and around Port Phillip bay!
Welcome to the Spring 2018 edition of Dify eNews – news aimed for you: our business customer, collaborative partner, referral & networking friends, with an update on what’s happening or upcoming in Dify Social’s ‘glocal’ world.
If you have any questions or feedback, please hit reply to this email, ‘dm’ me on social, or give a call.
Yours socially, Steve
Steve Hubbard, MMktg CPM
Social Media Marketer, Dify Social
📞 1300 DO SOCIAL (1300 36 7624)
Meetings by appointment at: Level 2, The Dream Factory, 90 Maribyrnong St, Footscray. Mailing address: 43 Hewitt Avenue, Footscray VIC 3011
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SOCIAL MEDIA STATS
As per Dify Social’s Guide to social media marketing infographic (
Free download) used by our clients, Social Media Statistics Australia (
August 2018) via Social Media News for the key channels for small business are below:
– Facebook ~15m users, with ~ 50% logging in daily
– YouTube ~15m unique visitors/month
– Instagram ~9m active users (Facebook/ Instagram data)
– WordPress.com ~5.7m
– Twitter ~4.7m
– LinkedIn ~4.7m
– Google Plus ~55k. Noting that Google ‘owns’ YouTube’ and your “Google My Business” listing places you and includes reviews.
To discuss the best social channels (and why) for you and your business, call us on 1300 DO SOCIAL.
HOT STUFF!
LinkedIn for Business
With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.
If your LinkedIn marketing strategy is limited to a personal profile—especially one with an out-of-date, bare-bones resume—it’s time to up your game.
You need a detailed Company Page if you want to grow your audience and drive business results… Read more via Hootsuite »
blog.
Valuing your social media assets [Presentation]
plural noun:
assets – “useful or valuable things…” DIFY Social’s Steve Hubbard recently shared a 10-minute presentation about social media assets for business marketing that you can view here »
YouTube. Presentation slides are also available via:
Slideshare.
The video was taken at BNI Yarra, Carlton FC in Melbourne by
Andrew Morrissey on Wednesday 22 Aug 2018.
A B1G1 Thankyou! We did good.
Dify Social believe that every business has the power to change lives and be a force for good through its everyday business activities.
We partner with Buy1Give1 (B1G1) and significant others to make a positive impact on lives locally, nationally and around the world through our everyday business activities.
A BIG thankyou to our business customers and to those business owners that met with us in the final quarter of the 18FY.
As a result you enabled us to have the following ‘glocal’ impact… see LinkedIn
Article.
NEW & FEATURE PROJECTS
iMOVE Australia – Undergraduate Student Industry Program [LinkedIn Workshop] – iMOVE Australia and its participants deliver research, outcomes and products to:
– reduce road congestion, fuel use, emissions, and accidents
– improve freight co-ordination
– improve productivity and international competitiveness
– improve lifestyle and wellbeing.
Read more [Dify blog]:
post.
L’Arte Central – There’s a new café coming to Cranbourne, “L’Arte Central”. Join us to drink delicious coffee, build community and transform people’s lives!
Dify Social media marketing project including Facebook page & Instagram, Twitter, LinkedIn and Google+ / YouTube website updates, planning and management as a ‘S’ business… Read more [Dify blog]:
post.
Foot Choice & Allied Health – Whether your lifestyle is athletic or sedentary, foot pain is always undesirable. That’s why Foot Choice are here, to help rejuvenate you by eliminating all foot-related ailments.
Dify Social media marketing project including Facebook page & Instagram, Twitter, LinkedIn and Google+ / YouTube website updates, planning and management as a ‘S’ business… Read more [Dify blog]:
post.
NETWORK EVENTS Upcoming…
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NEW: Marketers Club – Fast Track Member and Exhibitor at the 2018 Marketing Super Conference at the NAB Centre, 700 Bourke St on Friday 26th October 2018. For details and to register visit the Conference
landing page.
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BNI Yarra (Carlton), this growth chapter meets Wednesday mornings from 7am – 8.30am in the George Harris Room at Carlton Football Club (Ikon Park), 200-590 Royal Parade. Visitors are most welcome! See
website or Facebook
page for details.
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Melbourne Professional & Commercial Networking Group, meet “to do business” at 12:30 pm for 1:00pm – 3:00 pm on the second Wednesday of the month at The Railway Club Hotel, Raglan St (Off Bay St.) Port Melbourne. Contact group convener Ian Dear by mobile: 0412 822 000 or email
iandear@jardinebaker.com.au.
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Footscray Traders “Beer O’Clock”, local traders networking get-together held on the last Thursday of the month at a Footscray Trader venue. See Facebook page
events for details, including Collins & Co’s
Western Region Business Club.
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Wyndham Biznet, not for profit networking organisation in the City of Wyndham aimed at bringing local people and businesses together in a fun, friendly and relaxing social environment. Membership is not compulsory however there are additional benefits in joining at minimal cost. See
website for details.
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dm Forum, direct marketing industry quarterly forum. A great opportunity to catch up with marketing industry fellows – see
website for details. Dify Social is a door prize sponsor.
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Australian Marketing Institute upcoming training & events – see
website for details.
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